Milton Glaser posed some great questions at a D&AD lecture titled ‘The Road to Hell’ that I think are immensely thought provoking. He listed a series of questions and asked the audience how far they would be prepared to go on the list.
Before I begin any creative work for a client, there are myriad questions to ask. These include the usual such as details of their vision, timescale, ideal or typical clients…. and their preferences.
When I was asked to write about design trends for 2020, my immediate response was to delve into my many years of design experience, observe any cycles, for example in colour, typography, shapes and so on …
I met a girl with a VW logo on her foot and she answered, when I questioned why, that she loved her VW. I wonder if her love faded when she learned that VW had fitted 11m cars worldwide with software …