Future Magnets
Can a logo have a body, mind and spirit? I believe it can.
Creating designs that express the vision of the brand and applying them physically to items from business cards to hard hats is par for the course in conventional design. The value of design excellence, from the choice of the elements in the logo to the detail of the final design and the consistency of application all contribute to the brand looking good.
Brands tug at our hearts to build our loyalty and trust. If we don’t love them we don’t buy. Branding instils the logo with these superpowers and eventually when we glimpse the logo our emotions respond.
The emotions of identity are so deep they reach out to our spirit. Our ancestors used symbols at this level, like future magnets, to attract the life they wanted. They understood the unformed world of dreams and how to express it in a design so that it might be created in the formed world. These fundamentals form the basis of modern branding techniques; they have been used for thousands of years and are available to us all.
Our Emotions Engage Us
Look the way you feel
Our emotions engage us in actions that drive us towards those things we love and away from those which we do not.
Emotions are the driving force when we make our choice for any particular brand. These emotions are triggered by the logo.
The emotions behind the design of the logo affect feelings towards the brand. So, designing the way you feel will lead you to feel the way you design.
Every Conscious Action Starts with a Thought
Towards brand success
Every conscious action begins with a thought. When enough of us tap into the same thought, we co-create a particular way of thinking that becomes its own reality.
A logo stimulates this particular way of thinking so that a glance at the design engages our united thoughts on the brand, repeatedly.
Eventually we create a tipping point that engages success for the brand.
A Logo Has Its Own Body, Mind, and Spirit
The spirit of the brand
A business, a brand, a logo has its own body, mind and spirit. The spirit is the elusive, intangible asset that we intuitively sense and assess at a level beyond our conscious mind.
It is the state of this extra dimension that can determine the future of a brand.
This spirit permeates everything in the business and it is expressed in the logo. A logo without this connection fails to deliver the true brand promise.
Logic and Creativity Work Hand in Hand
Somewhere between the two
Logic and creativity work hand in hand to create brand success. But brand success often defies logic; many fail to succeed. There are ways to engage our minds that can close the gap between logic and creativity. The answer lies within.
Symbols, Colours and Words are Ancient Tools for Success
Wisdom of the ages
Symbols, colour, words – people have used these tools since our ancestors lived in caves and painted on rocks to express and attract their desired future.
We have honed this process through research, technology and global communications. But the idea remains the same. We encapsulate our dream in a piece of art and express it to the world so others can share in creating its success.
If we relinquish the source of our skills, do we then risk losing the wisdom of our ancestors?
In my Future Magnets course, you will learn how to co-create an intentional design that you can use, with directed methods, to attract your future success: https://bit.ly/47ZFiaR
Symbols, Colours and Words are Ancient Tools for Success
Wisdom of the ages
Symbols, colour, words – people have used these tools since our ancestors lived in caves and painted on rocks to express and attract their desired future.
We have honed this process through research, technology and global communications. But the idea remains the same. We encapsulate our dream in a piece of art and express it to the world so others can share in creating its success.
If we relinquish the source of our skills, do we then risk losing the wisdom of our ancestors?
In my Future Magnets course, you will learn how to co-create an intentional design that you can use, with directed methods, to attract your future success: https://bit.ly/47ZFiaR