Article Insights
In these articles, I share my thoughts and observations about how logos can influence us and how we react to them. Referring to the principles outlined in my books I observe what designers, from freelancers to commercial brands are up to, including the latest design strategies – from new designs to fine tuned detailing, and why.
The inspiration for a logo emerges from a deep place, tapping into a longing for our desired future. The success of the design depends on the attention to the detail within each element: the form and content of the symbol, the hue and shade of the colours and the sound and shape of the name including the type and the spacing between each letter. The whole, complete logo, enables the intention to be shared fully and accurately. The power of the final result can be confirmed using intuitive skills, colour analysis, numerology and shamanic practices.
ARTICLES
VIDEOS
PODCASTS
What stories are we creating for our future?
Right now, the dominant stories circling the globe are alarming, not only because they are new but because they threaten to dismantle the familiar structures we rely on.
Whose mask is it?
Logos express and deliver powerfully our intentions, and they, like ball games, unite and divide us.
Team You
Logos express and deliver powerfully our intentions, and they, like ball games, unite and divide us.
Is your logo just a facade?
Can logos be a ‘facade’, created to invite us to enter but when we open the door does the reality meet our expectations to fully engage?
The power of Pluto. The other one.
I don’t really follow astrology that much, but there has been a buzz around the movement of Pluto (the planet) into Aquarius on 19th November 2024.
Being seen
Good designers ‘see’ their clients and enable them to realise their potential and to ‘see’ their future from a new, clear and achievable standpoint.
Identifying your mountain
Are you happy with your life? Want to live different life? It can feel like there is some sort of mountain to be climbed to reach success.
The Flower of Life
Some believe that the flower of life symbol represents the unity and interconnectedness of everything from life to death and rebirth.
Is just saying yes enough?
What do we want to say yes to and are we willing to change?
Logos are bridges. Do we want to cross?
I regularly speak about how important it is that our logos are designed to create bridges to reach those required to create our success.
Are logos sacred symbols?
We choose to become initiated into a brand and display our commitment because it makes us feel good. Its success depends on the promise of a defined vision.
If Lloyds Bank designed handbags
Lloyds Bank, one of the big four UK banks, uses the black horse in its logo. The bank was one of my clients in London…
The Power of One. You.
A logo does not need to be for a business, it can be created to attract a future for anything.
Can our logos talk to us?
One concept, one logo and 7 logos to make it happen. The story of the Holistic Hub collaborative logo.
Are logos bad for us?
How powerful would it be, in the world of the individual rising, if we just made up our own minds and displayed our own values and visions, using our own logos?
A logo for Liz
Each element in a logo is powerful, what we choose matters as it both identifies and focusses our intention. It is what brands do to gain our enrolment in their future. It’s time to create our own outcomes.
Inspired by the stars
When a major brand decides to change, or tweak, their logo, we can be sure that there will have been enormous sums of money spent on researching its viability, including the benefits of retaining the existing goodwill, how to take it forward, and how far is safe.
Creating a future balance sheet
Logos and branding lie at the heart of business success. They are, in the main, designed to increase profit.