If Lloyds Bank designed handbags
Lloyds Bank, one of the big four UK banks, uses the black horse in its logo. The bank was one of my clients in London…
Inspired by the stars
When a major brand decides to change, or tweak, their logo, we can be sure that there will have been enormous sums of money spent on researching its viability, including the benefits of retaining the existing goodwill, how to take it forward, and how far is safe.
Creating a future balance sheet
Logos and branding lie at the heart of business success. They are, in the main, designed to increase profit.
Loving the gap
As a designer brought up in an age where letterspacing was carefully considered, I was taught to measure each letter space against those either side so the eye would find it pleasing.
Are we entering a new age of creativity?
I believe our creativity has been highjacked. And this is most obvious in the process of branding where organisations identify their products and services in irresistible, tempting ways via their logos embedded with values…
Branding a nature play business
A word from one of my clients. I love working with Tamsin and helping her build her wonderful vision and innovative nature play business.