VW Logo, Love it or Hate it
I met a girl with a VW logo on her foot and she answered, when I questioned why, that she loved her VW. I wonder if her love faded when she learned that VW had fitted 11m cars worldwide with software …
Who owns the crocodile?
Lacoste and Crocodile International became locked into battle in New Zealand when they both wanted to use the crocodile to identify their brand. Their crocodiles look fairly similar but Lacoste’s …
What blocks us?
Sometimes making choices about the direction of our lives is not easy. Through a logo design we can clarity our intention and pave the way to the future we want …
Can logos make us rich?
We buy because the logo identifies what we want. But often the value lies in the logo and this is a tool we can all use.
Finding your purpose
When we work with the design of a logo we start to hone the purpose it will eventually represent.