The spirit of Coke
The American character, Hector Dexter, in Nancy Mitford’s 1951 satire “The Blessing” refers to Coca-Cola thus: “When I say a bottle of Coca-Cola I mean it metaphorically speaking …
Priming a logo can influence consumer’s behaviour
Simply gazing at a logo can affect our subsequent behaviour. There is substantial evidence that brands have automatic associations with specific goals. Consumer behaviour can be influenced …
Starbucks ******mas cup
I am intrigued by the fuss about Starbucks’ Christmas cups. I find that the fascination with the design goes towards proving how powerful a tool it is! Starbucks has been accused of using GMO milk, unfair labour …