How do brands build success? By first identifying and tapping into an existing belief, then building on that to create their own frame of reference within it, they fine tune their brand frequency to attract those they want to target.
Milton Glaser posed some great questions at a D&AD lecture titled ‘The Road to Hell’ that I think are immensely thought provoking. He listed a series of questions and asked the audience how far they would be prepared to go on the list.
This is a cup from a coffee shop I found in Peru. I don’t think Starbucks have found this one but they are suing a Bangkok based coffee stall over the misuse of the Starbucks logo. Maybe because it …
Protective brands know the value of their logos and go to immense lengths to protect them. An X is a kiss, it marks the spot and a cross stands for relationships. Two Xs is double the value and Exxon is going …
Companies go to great lengths to protect their logos. When I wrote The Logo Decoded I thought it would be good to reproduce some logos in it as examples. But the first two Apples categorically …