The colour purple
Getting a colour just right is imperative for brands that want to succeed. Purple has traditionally been reserved for royalty but Cadbury’s want to reserve it for themselves. They tried to fight off Darrell Lea …
Two apples said no to be being in my logo book
Companies go to great lengths to protect their logos. When I wrote The Logo Decoded I thought it would be good to reproduce some logos in it as examples. But the first two Apples categorically …