Protecting the mermaid
This is a cup from a coffee shop I found in Peru. I don’t think Starbucks have found this one but they are suing a Bangkok based coffee stall over the misuse of the Starbucks logo. Maybe because it …
The first artists were women
Logos are a combination of a word and picture (symbol). The former is linear, we read from left to right, logically from the masculine attributed part of the brain. The latter is more intuitively recognised and …
Fighting over a couple of kisses
Protective brands know the value of their logos and go to immense lengths to protect them. An X is a kiss, it marks the spot and a cross stands for relationships. Two Xs is double the value and Exxon is going …
No logos in Sao Paolo
In 2006 the mayor of Sao Paolo banned all outdoor advertising, after the initial flurry of objections, now over 70% of residents approve. I imagine the first sign above is now no longer there but …
Does London need a logo?
A logo for London? The YouGov poll, which was commissioned by Landor, says 51 per cent of those surveyed think London should have its own logo “like other global cities New York, Berlin …