Creating a future balance sheet
Logos and branding lie at the heart of business success. They are, in the main, designed to increase profit.
Loving the gap
As a designer brought up in an age where letterspacing was carefully considered, I was taught to measure each letter space against those either side so the eye would find it pleasing.
Are we entering a new age of creativity?
I believe our creativity has been highjacked. And this is most obvious in the process of branding where organisations identify their products and services in irresistible, tempting ways via their logos embedded with values…
The importance of in and out
We spend a lot of time on projects but how we receive them and how we send them off to do their work play be a vital part in their success.
Does size matter?
There’s a lot of consideration that goes into the size of a logo. As designers we might argue that small could be better, especially when surrounded by white space.
I read labels and believe Heston
A recent advertisement for a sweet chocolate dairy drink labelled ‘kill hungry thirsty dead’ prompted in me a whole cascade of questions.