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What stories are we creating for our future?

What stories are we creating for our future?

by Lora Starling | Jun 23, 2025 | ARTICLE, Future Magnets, Logo effects

blog post icon Right now, the dominant stories circling the globe are alarming, not only because they are new but because they threaten to dismantle the familiar structures we rely on.

Whose mask is it?

Whose mask is it?

by Lora Starling | Mar 11, 2025 | ARTICLE, Future Magnets, Logo truths

blog post icon Logos express and deliver powerfully our intentions, and they, like ball games, unite and divide us.

Team You

Team You

by Lora Starling | Feb 18, 2025 | ARTICLE, Future Magnets, Logo truths

blog post icon Logos express and deliver powerfully our intentions, and they, like ball games, unite and divide us.

Is your logo just a facade?

Is your logo just a facade?

by Lora Starling | Dec 3, 2024 | ARTICLE, Design work, Future Magnets, Logo truths

blog post icon Can logos be a ‘facade’, created to invite us to enter but when we open the door does the reality meet our expectations to fully engage?

The power of Pluto. The other one.

The power of Pluto. The other one.

by Lora Starling | Nov 18, 2024 | ARTICLE, Future Magnets, Logo effects

blog post icon I don’t really follow astrology that much, but there has been a buzz around the movement of Pluto (the planet) into Aquarius on 19th November 2024.

Being seen

Being seen

by Lora Starling | Sep 26, 2024 | ARTICLE, Future Magnets, Logo truths

blog post icon Good designers ‘see’ their clients and enable them to realise their potential and to ‘see’ their future from a new, clear and achievable standpoint.

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