Are logos sacred symbols?
We choose to become initiated into a brand and display our commitment because it makes us feel good. Its success depends on the promise of a defined vision.
If Lloyds Bank designed handbags
Lloyds Bank, one of the big four UK banks, uses the black horse in its logo. The bank was one of my clients in London…
Inspired by the stars
When a major brand decides to change, or tweak, their logo, we can be sure that there will have been enormous sums of money spent on researching its viability, including the benefits of retaining the existing goodwill, how to take it forward, and how far is safe.
Creating a future balance sheet
Logos and branding lie at the heart of business success. They are, in the main, designed to increase profit.
Becoming Visible
Many of us desire to be celebrities: pop stars, influencers, actors, lottery winners….And while we yearn to be like others, we ignore the uniqueness within each of us.