The first artists were women
Logos are a combination of a word and picture (symbol). The former is linear, we read from left to right, logically from the masculine attributed part of the brain. The latter is more intuitively recognised and emerges from the feminine attributed, creative part of the brain. Pictures came before words, they transcend language. This ability to express in art is referred to as ‘hunting magic’. It is believed that the shamans used this art to enter a state of trance to connect with the spirit world. What if our logos are the new ‘hunting magic’ designed to entrance us into buying the brand? Can the feminine creative part of our minds recreate a new future?