Straddling the unconscious
I am fascinated how brands can appeal to us beyond our conscious minds.Techniques abound to increase a brand’s stickiness. We choose and we don’t know why.
The importance of in and out
We spend a lot of time on projects but how we receive them and how we send them off to do their work play be a vital part in their success.
The Rolling Stones were wrong …
… We can always get what we want. We, as individuals, can tap into the world of global brands to create the future we want.
The five senses of a soul brand
See. Hear. Taste. Smell. Feel. As brand owners we want our brands to be seen as beautiful, credible, trustworthy, exciting – whatever our carefully chosen values are.
Did Jeep listen?
Bruce Springsteen allegedly relented and put his name to a brand. Jeep. Is it a timely, good message – with brands still telling us how it can be?