Did Jeep listen?
Bruce Springsteen allegedly relented and put his name to a brand. Jeep. Is it a timely, good message – with brands still telling us how it can be?
Discovering the You in You
Who do you want to be? Who are you? Are you happy with your life? Want to live different life? There are a plethora of self-help courses at the moment, all eager to answer and supply us with solutions to a better life.
Would a celebrity convince you to be vaccinated?
What’s the difference between Elvis, Joe Biden and Sir Ian McKellen? Joe Biden is the only non-celebrity to be publicly vaccinated as an incentive.
Does size matter?
There’s a lot of consideration that goes into the size of a logo. As designers we might argue that small could be better, especially when surrounded by white space.
Leaving a legacy
When we express our vision in a logo, detailed in every aspect including the colour, symbols, name and strapline we not only expedite this sharing, we leave a design, embedded with our vision, that will live on long after we are gone.