Emotionally Driven Buying
What actually prompts our decision to buy? We certainly do not need most of the stuff we do purchase but we are easily convinced we want it.
Branding a nature play business
A word from one of my clients. I love working with Tamsin and helping her build her wonderful vision and innovative nature play business.
Why designing an Olympic logo is so difficult (revisited)
A good logo communicates its message in an effective visual way and Baron Pierre de Coubertin’s five coloured interlocking Olympic Rings certainly achieves that.
Logo Potency
Do we all see logos the same and do we get the message that the brand leaders want us to?
It’s about heart
When we bring our hearts into the decision process, we make more informed choices about what we buy and the future we are creating.