Are logos sacred symbols?
We choose to become initiated into a brand and display our commitment because it makes us feel good. Its success depends on the promise of a defined vision.
by Lora Starling | Jul 1, 2024 | ARTICLE, Logo effects, Logo truths
We choose to become initiated into a brand and display our commitment because it makes us feel good. Its success depends on the promise of a defined vision.
by Lora Starling | Jun 24, 2024 | ARTICLE, Cities & brands, Colour, Design work, Future Magnets
Lloyds Bank, one of the big four UK banks, uses the black horse in its logo. The bank was one of my clients in London…