Are logos sacred symbols?
We choose to become initiated into a brand and display our commitment because it makes us feel good. Its success depends on the promise of a defined vision.
If Lloyds Bank designed handbags
Lloyds Bank, one of the big four UK banks, uses the black horse in its logo. The bank was one of my clients in London…
Loving the gap
As a designer brought up in an age where letterspacing was carefully considered, I was taught to measure each letter space against those either side so the eye would find it pleasing.
Be a starling
I am moved by starling murmurations because, to me, they symbolise a new form of leadership. Together they make perpetually changing shapes that entrance us around the world.
Are we entering a new age of creativity?
I believe our creativity has been highjacked. And this is most obvious in the process of branding where organisations identify their products and services in irresistible, tempting ways via their logos embedded with values…