Starling’s Murmurs ‘Engaging the power of logos’
In this podcast, I explain why logos can be so powerful in delivering an intention to gain the response we want to see.
Starling’s Murmurs ‘The value of the elements in the final design’
In this podcast, I look at how the choice, intention and position of every element in the final design makes a difference to the final effect.
Starling’s Murmurs ‘The value of emotions in creating success’
In this podcast, I discuss how colour, font, words and symbols influence how we design a logo and more importantly, how infusing our logo with emotion can create success.
Leaving a legacy
When we express our vision in a logo, detailed in every aspect including the colour, symbols, name and strapline we not only expedite this sharing, we leave a design, embedded with our vision, that will live on long after we are gone.
I read labels and believe Heston
A recent advertisement for a sweet chocolate dairy drink labelled ‘kill hungry thirsty dead’ prompted in me a whole cascade of questions.