Logo Potency
Do we all see logos the same and do we get the message that the brand leaders want us to?
It’s about heart
When we bring our hearts into the decision process, we make more informed choices about what we buy and the future we are creating.
Can a logo heal the earth?
‘Our connection to the planet and the universe; what that means for business.
What’s your intent?
‘Intention rules the world’ said Oprah Winfrey. When we make an intention, it forms the key to the map for the journey we must take to reach the future destination we desire.
Straddling the unconscious
I am fascinated how brands can appeal to us beyond our conscious minds.Techniques abound to increase a brand’s stickiness. We choose and we don’t know why.