Loving the gap
As a designer brought up in an age where letterspacing was carefully considered, I was taught to measure each letter space against those either side so the eye would find it pleasing.
Be a starling
I am moved by starling murmurations because, to me, they symbolise a new form of leadership. Together they make perpetually changing shapes that entrance us around the world.
Are we entering a new age of creativity?
I believe our creativity has been highjacked. And this is most obvious in the process of branding where organisations identify their products and services in irresistible, tempting ways via their logos embedded with values…
Making friends with brand archetypes
How do brands build success? By first identifying and tapping into an existing belief, then building on that to create their own frame of reference within it, they fine tune their brand frequency to attract those they want to target.
The quantum world and the business world
The quantum world is the business world, it is us, everything around us and inside us; it is where everything is born from and fades back into.