The Rolling Stones were wrong …
… We can always get what we want. We, as individuals, can tap into the world of global brands to create the future we want.
The five senses of a soul brand
See. Hear. Taste. Smell. Feel. As brand owners we want our brands to be seen as beautiful, credible, trustworthy, exciting – whatever our carefully chosen values are.
Did Jeep listen?
Bruce Springsteen allegedly relented and put his name to a brand. Jeep. Is it a timely, good message – with brands still telling us how it can be?
Does size matter?
There’s a lot of consideration that goes into the size of a logo. As designers we might argue that small could be better, especially when surrounded by white space.
I read labels and believe Heston
A recent advertisement for a sweet chocolate dairy drink labelled ‘kill hungry thirsty dead’ prompted in me a whole cascade of questions.