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Making friends with brand archetypes

Making friends with brand archetypes

by Lora Starling | Dec 4, 2021 | ARTICLE, Logo truths, Protecting brands

blog post icon How do brands build success? By first identifying and tapping into an existing belief, then building on that to create their own frame of reference within it, they fine tune their brand frequency to attract those they want to target.

The quantum world and the business world

The quantum world and the business world

by Lora Starling | Nov 5, 2021 | ARTICLE

blog post icon The quantum world is the business world, it is us, everything around us and inside us; it is where everything is born from and fades back into.

Starling’s Murmurs ‘The value of emotions in creating success’

Starling’s Murmurs ‘The value of emotions in creating success’

by Lora Starling | Nov 3, 2021 | PODCAST

podcast icon In this podcast, I discuss how colour, font, words and symbols influence how we design a logo and more importantly, how infusing our logo with emotion can create success.

There is no one like you

There is no one like you

by Lora Starling | Oct 22, 2021 | ARTICLE

blog post icon If we really want to be to be in control of our own future and aim for our own true purpose (and why would we not?), then we must extricate ourselves from the dreams of others.

Body, Mind and Spirt of the brand

Body, Mind and Spirt of the brand

by Lora Starling | Oct 7, 2021 | ARTICLE, Logo effects, Logo truths

blog post icon When we delve into branding, it is apparent that there are three superpowers that enable this shift to push us towards an intended destiny…. body mind and spirit.

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