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Leaving a legacy

by Lora Starling | Dec 11, 2020 | ARTICLE, Logo truths

I enjoyed a session some years ago with Dawn Eagle woman, healer, facilitator and mentor.

So when I saw her included in a timely documentary ‘Time of the Sixth Sun,’ a film about the shift in global consciousness, I took note of what she said and I loved its relevance to the work I do.

She shared about a time when she died (for a bit) and went into the golden light where she saw the spirit of her father walking towards her. It was particularly moving as he had been wheelchair-bound in his life.

After they embraced, she noticed many lights behind her father and asked what they were, he replied they were her ancestors saying ‘you are the living hope of all your ancestors’

Each of us is the living hope of our ancestors, and one day we will join them.

The best gift we can give to our ancestors is to completely be ourselves so we may express their legacy fully. And what legacy will we leave? Why would we want to? I have heard that one of the regrets of the dying is not what they have done but what they have not done. Wouldn’t it be good to extend this doing beyond our lifetime?

The best gift we can give ourselves is to express our true selves and share that while we can in our lifetime.

When we clarify our vision, detailing our purpose from deep within ourselves and then express that to others experiencing their human journey, we can create shifts that change our lives as well as the lives of others and the future of the world.

When we express our vision in a logo, detailed in every aspect including the colour, symbols, name and strapline we not only expedite this sharing, we leave a design, embedded with our vision, that will live on long after we are gone.

I read labels and believe Heston

I read labels and believe Heston

by Lora Starling | Nov 23, 2020 | ARTICLE, Design work, Logo effects, Logo truths

blog post icon A recent advertisement for a sweet chocolate dairy drink labelled ‘kill hungry thirsty dead’ prompted in me a whole cascade of questions.

Is anything original?

Is anything original?

by Lora Starling | Nov 5, 2020 | ARTICLE, Logo effects

blog post icon Shopping in Taunton in the SW of England I noticed the new Lakeland logo. It was virtually the same as a logo, for a very different purpose, I designed many years ago in London.

The Road to Hell – Milton Glaser

The Road to Hell – Milton Glaser

by Lora Starling | Oct 20, 2020 | ARTICLE, Colour, Design work, Logo effects, Logo truths, Protecting brands

blog post icon Milton Glaser posed some great questions at a D&AD lecture titled ‘The Road to Hell’ that I think are immensely thought provoking. He listed a series of questions and asked the audience how far they would be prepared to go on the list. 


Starling’s Murmurs ‘How I got here’

Starling’s Murmurs ‘How I got here’

by Lora Starling | Oct 5, 2020 | PODCAST

podcast icon In this podcast, I talk about how I was led to develop the idea that we can use logos personally to create the life we want.

Phoenixes, rainbows pink and bridges

Phoenixes, rainbows pink and bridges

by Lora Starling | Sep 30, 2020 | ARTICLE, Design work, Logo effects

blog post icon Before I begin any creative work for a client, there are myriad questions to ask. These include the usual such as details of their vision, timescale, ideal or typical clients…. and their preferences.

Starling’s Murmurs ‘How I got here’

Starling’s Murmurs Intro Episode

by Lora Starling | Sep 19, 2020 | PODCAST

podcast icon Logos are much more than identifying an organisation or a brand, and it is much more than a visual image. I believe that logos have an inherent value to them. There’s something that one can say …

Who wants to be a celebrity?

Who wants to be a celebrity?

by Lora Starling | Sep 14, 2020 | ARTICLE, Logo effects, Logo truths

blog post icon Celebrity worship fascinates me. What makes us look outside ourselves for validation, fulfilment and inspiration?

The birth of a logo through intention

The birth of a logo through intention

by Lora Starling | Aug 20, 2020 | ARTICLE, Logo effects

blog post icon Before Covid, before the riots, before the incredibly immense upheaval of 2020, my super intuitive friend Jill, who created the Energy Institute, had a wonderful insight. When she shared this insight with me, it felt like a deep opportunity to prepare for who knew what. And now we do know.

The rainbow has done a full circle

The rainbow has done a full circle

by Lora Starling | May 5, 2020 | ARTICLE, Colour

blog post icon I love rainbows, they are one of the first things we as children learn to draw and they evoke happiness, well being, joy, a promise of gold and a safe future. My mother used to make me rainbow jellies for my …

Are you a ‘Good Girl’?

Are you a ‘Good Girl’?

by Lora Starling | Mar 8, 2020 | ARTICLE, Logo effects

blog post icon I went to a breakfast event recently held in a luxury hotel in Melbourne by a women’s business support group. It was impressive, with delicious food including scones, jam and cream, banana bread …

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