Article Insights
In these articles, I share my thoughts and observations about how logos can influence us and how we react to them. Referring to the principles outlined in my books I observe what designers, from freelancers to commercial brands are up to, including the latest design strategies – from new designs to fine tuned detailing, and why.
The inspiration for a logo emerges from a deep place, tapping into a longing for our desired future. The success of the design depends on the attention to the detail within each element: the form and content of the symbol, the hue and shade of the colours and the sound and shape of the name including the type and the spacing between each letter. The whole, complete logo, enables the intention to be shared fully and accurately. The power of the final result can be confirmed using intuitive skills, colour analysis, numerology and shamanic practices.
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The Rolling Stones were wrong …
… We can always get what we want. We, as individuals, can tap into the world of global brands to create the future we want.
The five senses of a soul brand
See. Hear. Taste. Smell. Feel. As brand owners we want our brands to be seen as beautiful, credible, trustworthy, exciting – whatever our carefully chosen values are.
Did Jeep listen?
Bruce Springsteen allegedly relented and put his name to a brand. Jeep. Is it a timely, good message – with brands still telling us how it can be?
Discovering the You in You
Who do you want to be? Who are you? Are you happy with your life? Want to live different life? There are a plethora of self-help courses at the moment, all eager to answer and supply us with solutions to a better life.
Would a celebrity convince you to be vaccinated?
What’s the difference between Elvis, Joe Biden and Sir Ian McKellen? Joe Biden is the only non-celebrity to be publicly vaccinated as an incentive.
Does size matter?
There’s a lot of consideration that goes into the size of a logo. As designers we might argue that small could be better, especially when surrounded by white space.
Leaving a legacy
When we express our vision in a logo, detailed in every aspect including the colour, symbols, name and strapline we not only expedite this sharing, we leave a design, embedded with our vision, that will live on long after we are gone.
I read labels and believe Heston
A recent advertisement for a sweet chocolate dairy drink labelled ‘kill hungry thirsty dead’ prompted in me a whole cascade of questions.
Is anything original?
Shopping in Taunton in the SW of England I noticed the new Lakeland logo. It was virtually the same as a logo, for a very different purpose, I designed many years ago in London.
The Road to Hell – Milton Glaser
Milton Glaser posed some great questions at a D&AD lecture titled ‘The Road to Hell’ that I think are immensely thought provoking. He listed a series of questions and asked the audience how far they would be prepared to go on the list.
Phoenixes, rainbows pink and bridges
Before I begin any creative work for a client, there are myriad questions to ask. These include the usual such as details of their vision, timescale, ideal or typical clients…. and their preferences.
Who wants to be a celebrity?
Celebrity worship fascinates me. What makes us look outside ourselves for validation, fulfilment and inspiration?
The birth of a logo through intention
Before Covid, before the riots, before the incredibly immense upheaval of 2020, my super intuitive friend Jill, who created the Energy Institute, had a wonderful insight. When she shared this insight with me, it felt like a deep opportunity to prepare for who knew what. And now we do know.
The rainbow has done a full circle
I love rainbows, they are one of the first things we as children learn to draw and they evoke happiness, well being, joy, a promise of gold and a safe future. My mother used to make me rainbow jellies for my …
Are you a ‘Good Girl’?
I went to a breakfast event recently held in a luxury hotel in Melbourne by a women’s business support group. It was impressive, with delicious food including scones, jam and cream, banana bread …
Whose design is it anyway?
When I was asked to write about design trends for 2020, my immediate response was to delve into my many years of design experience, observe any cycles, for example in colour, typography, shapes and so on …
VW Logo, Love it or Hate it
I met a girl with a VW logo on her foot and she answered, when I questioned why, that she loved her VW. I wonder if her love faded when she learned that VW had fitted 11m cars worldwide with software …
Who owns the crocodile?
Lacoste and Crocodile International became locked into battle in New Zealand when they both wanted to use the crocodile to identify their brand. Their crocodiles look fairly similar but Lacoste’s …