Whose mask is it?
We wear masks often to identify a part of ourselves. Masks form a visible interface between us and the rest of the world so we are seen with our chosen tribe, those aligned with the same future aspirations.
We go to war on a flag, display our loyalty to a sports team that rarely wins, wear our religious symbol in the belief that we are aligned with the chosen one and stroke our egos with logos publicised by our celebrity heroes. We even embellish our nails, face, skin or hair to mask our natural appearance that we find unacceptable (says who?)
After time we begin to believe that we are the mask, but whose mask is it? Each version of the above has been carefully designed and delivered by someone else to create their own success. They can’t do this without followers.
Nowhere has this mask been exploited more than by brands. Logos are bait that tempt us with desires including quality, longevity, happiness, nutrition, beauty, health and success and they do it so effectively, we are hooked.
Soft drinks and fast foods are known to have a detrimental effect on our health, but the logos and ads are such fun, why would we not want to be seen participating in that team?
High end fashion brands make sure we see their logos on their clothing such as sweatshirts, scarves, bags, shoes, hats and so on but the clothes themselves usually don’t last whether due to poor quality or strategic fashion change, and inevitably end up in landfill or building further the giant fabric mountains in Africa.
When we look behind the mask we are often confronted with a version of the Emperor’s new clothes, and see how we have fallen for the temptation to identify with a vision created by someone else. Learn to look behind the masks of the brands you love and design your own using the same effective strategies.
Don’t make your own identifying logo a mask. Build it from the core of your heart and the longing of your soul; express your love, not greed, for the future you want, your better place in a better world. That is how we create the change we need, by changing, identifying and sharing our intention. This is what logos do best.
‘You wear a mask for so long, you forget who you were beneath it.’ Alan Moore, V for Vendetta
Learn to create your own intentional logo at https://bit.ly/4enPTPQ
Be a starling
I am moved by starling murmurations because, to me, they symbolise a new form of leadership. Together they make perpetually changing shapes that entrance us around the world.
Are we entering a new age of creativity?
I believe our creativity has been highjacked. And this is most obvious in the process of branding where organisations identify their products and services in irresistible, tempting ways via their logos embedded with values…
Starling’s Murmurs ‘Chat with Annie Pearson on logos’
In this podcast, Annie asks me about logos and I talk to her about starlings, leadership, what I got up to during Covid and how it’s time we each expressed our own visions.
Starling’s Murmurs ‘Chat with Louise Karch, author of Word Glue’
In this podcast, I chat with Louise about how words are interesting as we can both see and hear them so they can inform us at many levels, consciously and unconsciously.
Starling’s Murmurs ‘Looking inside for our truth’
In this podcast, I explain how, from sourcing inside ourselves, we can express our dreams and visions, and enable their presence in our life by using the same tools as brands.
Starling’s Murmurs ‘Delivering our logo for success’
In this podcast, I describe how attention, ceremony and ritual can all help build the intention behind the design of the logo.
Starling’s Murmurs ‘The effect of logos on us’
In this podcast, I explain why I intuitively feel that there is so much more to the intention behind logos that we must pay attention to for our own wellbeing.
Starling’s Murmurs ‘Engaging the power of logos’
In this podcast, I explain why logos can be so powerful in delivering an intention to gain the response we want to see.
Starling’s Murmurs ‘The value of the elements in the final design’
In this podcast, I look at how the choice, intention and position of every element in the final design makes a difference to the final effect.
Making friends with brand archetypes
How do brands build success? By first identifying and tapping into an existing belief, then building on that to create their own frame of reference within it, they fine tune their brand frequency to attract those they want to target.
Whose mask is it?
We wear masks often to identify a part of ourselves. Masks form a visible interface between us and the rest of the world so we are seen with our chosen tribe, those aligned with the same future aspirations.
We go to war on a flag, display our loyalty to a sports team that rarely wins, wear our religious symbol in the belief that we are aligned with the chosen one and stroke our egos with logos publicised by our celebrity heroes. We even embellish our nails, face, skin or hair to mask our natural appearance that we find unacceptable (says who?)
After time we begin to believe that we are the mask, but whose mask is it? Each version of the above has been carefully designed and delivered by someone else to create their own success. They can’t do this without followers.
Nowhere has this mask been exploited more than by brands. Logos are bait that tempts us with desires including quality, longevity, happiness, nutrition, beauty, health and success and they do it so effectively, we are hooked.
Soft drinks and fast foods are known to have detrimental on our health, but the logos and ads are such fun, why would we not want to be seen participating in that team?
High end fashion brands make sure we see their logos on their clothing such as sweatshirts, scarves, bags, shoes, hats and so on but the clothes themselves usually don’t last whether due to poor quality or strategic fashion change, and inevitably end up in landfill or building further the giant fabric mountains in Africa.
When we look behind the mask we are often confronted with a version of the Emperor’s new clothes, and see how we have fallen for the temptation to identify with a vision created by someone else. Learn to look behind the masks of the brands you love and design your own using the same effective strategies.
Don’t make your own identifying logo a mask. Build it from the core of your heart and the longing of your soul; express your love, not greed, for the future you want, your better place in a better world. That is how we create the change we need, by changing, identifying and sharing our intention. This is what logos do best.
‘You wear a mask for so long, you forget who you were beneath it.’ Alan Moore, V for Vendetta
Learn to create your own intentional logo at https://bit.ly/4ayC3rv
Be a starling
I am moved by starling murmurations because, to me, they symbolise a new form of leadership. Together they make perpetually changing shapes that entrance us around the world.
Are we entering a new age of creativity?
I believe our creativity has been highjacked. And this is most obvious in the process of branding where organisations identify their products and services in irresistible, tempting ways via their logos embedded with values…
Starling’s Murmurs ‘Chat with Annie Pearson on logos’
In this podcast, Annie asks me about logos and I talk to her about starlings, leadership, what I got up to during Covid and how it’s time we each expressed our own visions.
Starling’s Murmurs ‘Chat with Louise Karch, author of Word Glue’
In this podcast, I chat with Louise about how words are interesting as we can both see and hear them so they can inform us at many levels, consciously and unconsciously.
Starling’s Murmurs ‘Looking inside for our truth’
In this podcast, I explain how, from sourcing inside ourselves, we can express our dreams and visions, and enable their presence in our life by using the same tools as brands.
Starling’s Murmurs ‘Delivering our logo for success’
In this podcast, I describe how attention, ceremony and ritual can all help build the intention behind the design of the logo.
Starling’s Murmurs ‘The effect of logos on us’
In this podcast, I explain why I intuitively feel that there is so much more to the intention behind logos that we must pay attention to for our own wellbeing.
Starling’s Murmurs ‘Engaging the power of logos’
In this podcast, I explain why logos can be so powerful in delivering an intention to gain the response we want to see.
Starling’s Murmurs ‘The value of the elements in the final design’
In this podcast, I look at how the choice, intention and position of every element in the final design makes a difference to the final effect.
Making friends with brand archetypes
How do brands build success? By first identifying and tapping into an existing belief, then building on that to create their own frame of reference within it, they fine tune their brand frequency to attract those they want to target.