Leaving a legacy
I enjoyed a session some years ago with Dawn Eagle woman, healer, facilitator and mentor.
So when I saw her included in a timely documentary ‘Time of the Sixth Sun,’ a film about the shift in global consciousness, I took note of what she said and I loved its relevance to the work I do.
She shared about a time when she died (for a bit) and went into the golden light where she saw the spirit of her father walking towards her. It was particularly moving as he had been wheelchair-bound in his life.
After they embraced, she noticed many lights behind her father and asked what they were, he replied they were her ancestors saying ‘you are the living hope of all your ancestors’
Each of us is the living hope of our ancestors, and one day we will join them.
The best gift we can give to our ancestors is to completely be ourselves so we may express their legacy fully. And what legacy will we leave? Why would we want to? I have heard that one of the regrets of the dying is not what they have done but what they have not done. Wouldn’t it be good to extend this doing beyond our lifetime?
The best gift we can give ourselves is to express our true selves and share that while we can in our lifetime.
When we clarify our vision, detailing our purpose from deep within ourselves and then express that to others experiencing their human journey, we can create shifts that change our lives as well as the lives of others and the future of the world.
When we express our vision in a logo, detailed in every aspect including the colour, symbols, name and strapline we not only expedite this sharing, we leave a design, embedded with our vision, that will live on long after we are gone.
Priming a logo can influence consumer’s behaviour
Simply gazing at a logo can affect our subsequent behaviour. There is substantial evidence that brands have automatic associations with specific goals. Consumer behaviour can be influenced …
Starbucks ******mas cup
I am intrigued by the fuss about Starbucks’ Christmas cups. I find that the fascination with the design goes towards proving how powerful a tool it is! Starbucks has been accused of using GMO milk, unfair labour …
Brands know they have a spirit
Refresh the world in spirit (Coke) Inspire and nurture the man spirit (Starbucks) Embrace the human spirit and let it fly (Virgin) The world of spirit seems to be recognised by brands. Many straplines of …
Taking control of logos in fashion
Is the logo ‘stripped of its corporate purpose’ if it used as a piece of art? Juxtaposed with random logos on a garment? This does not look too different to the football shirts which appear to change logos with …
Protecting the mermaid
This is a cup from a coffee shop I found in Peru. I don’t think Starbucks have found this one but they are suing a Bangkok based coffee stall over the misuse of the Starbucks logo. Maybe because it …
The first artists were women
Logos are a combination of a word and picture (symbol). The former is linear, we read from left to right, logically from the masculine attributed part of the brain. The latter is more intuitively recognised and …
Fighting over a couple of kisses
Protective brands know the value of their logos and go to immense lengths to protect them. An X is a kiss, it marks the spot and a cross stands for relationships. Two Xs is double the value and Exxon is going …
No logos in Sao Paolo
In 2006 the mayor of Sao Paolo banned all outdoor advertising, after the initial flurry of objections, now over 70% of residents approve. I imagine the first sign above is now no longer there but …
Does London need a logo?
A logo for London? The YouGov poll, which was commissioned by Landor, says 51 per cent of those surveyed think London should have its own logo “like other global cities New York, Berlin …
The colour purple
Getting a colour just right is imperative for brands that want to succeed. Purple has traditionally been reserved for royalty but Cadbury’s want to reserve it for themselves. They tried to fight off Darrell Lea …