Is your logo just a facade?

I live in Port Melbourne, one of the older suburbs of Melbourne, and there is an attempt to preserve the historical look of the architecture. I saw this building site today, a whole house demolished with only the front, comprising the traditional corrugated iron roof, lacework and some planks, remaining and propped up waiting for a body. It’s not uncommon, buyers get a modern house, the streets look attractive, and these houses are sought after.
I wondered, is this how logos sometimes work? Do they display a desired set of established values intended to enrol others? Are they reflecting values that are outdated and no longer exist? Logo recognition is immensely valuable, the designs are fiercely protected, but the businesses change. What is the ‘new build’ offering? Can logos be a ‘facade’, created to invite us to enter but when we open the door does the reality meet our expectations to fully engage or create some sort of alliance?
If we walk through that front door in Port Melbourne today, we are going to be deeply disappointed. We don’t want that response with our logos. When we display our values and intention in a design, to succeed, they must be totally aligned with our intention so that when we connect we feel reassured, uplifted, at one with the values, and willing to be a part of that tribe – to enjoy and grow it. If not, we will simply reject it, close the door and keep looking.
When we deliver a design that is not totally aligned and in resonance with our intention, we cannot hope to manifest the future we want. If our love and care for the facade is not reflected and embedded in our love and care for the body of the vision we want to attract then we are delivering a mismatch that sets up a discordant resonance and it is felt deeply. A confused frequency around the delivery of our intention results in a confused response at a mind, body and energetic level.
Be clear on your vision and intention, express it in a sincere and realistic design and then a logo, created accordingly, can become your most powerful ally to help you succeed in attracting the future you want.
Logos are powerful, with knowledge of their innate effectiveness they can be used beyond businesses to attract what we want in our lives
Found out how in my Future Magnets course: https://bit.ly/4enPTPQ
Starling’s Murmurs ‘Chat with Annie Pearson on logos’
In this podcast, Annie asks me about logos and I talk to her about starlings, leadership, what I got up to during Covid and how it’s time we each expressed our own visions.
Starling’s Murmurs ‘Chat with Louise Karch, author of Word Glue’
In this podcast, I chat with Louise about how words are interesting as we can both see and hear them so they can inform us at many levels, consciously and unconsciously.
Starling’s Murmurs ‘Looking inside for our truth’
In this podcast, I explain how, from sourcing inside ourselves, we can express our dreams and visions, and enable their presence in our life by using the same tools as brands.
Starling’s Murmurs ‘Delivering our logo for success’
In this podcast, I describe how attention, ceremony and ritual can all help build the intention behind the design of the logo.
Starling’s Murmurs ‘The effect of logos on us’
In this podcast, I explain why I intuitively feel that there is so much more to the intention behind logos that we must pay attention to for our own wellbeing.
Starling’s Murmurs ‘Engaging the power of logos’
In this podcast, I explain why logos can be so powerful in delivering an intention to gain the response we want to see.
Starling’s Murmurs ‘The value of the elements in the final design’
In this podcast, I look at how the choice, intention and position of every element in the final design makes a difference to the final effect.
Is your logo just a facade?

I talk a lot about the value of space as a place to explore the new. Whether that is the space between letters, buildings or on a stage it is the unencumbered dimension where we can create our imprint and add value to the powerful, often unconscious effect of our actions.
I attended a Leadership retreat with Louise Mahler a while ago. Louise coaches leaders, often women, to create and present clear statements so they become heard; the space they move in is a vital part in creating a successful presentation. I am now aware of the potential to reach an audience effectively so they become more fully engaged in what we say. (I am, subsequently, and with this new found knowledge, pretty appalled at the standard of most presentations.)
It’s not hard to distil and learn Louise’s techniques for effectively reaching an audience, and with practice we can employ them effectively. I found the most memorable, and perhaps the most relevant, was learning to manage space effectively. From considering the distance between our hands to nominating specific places to stand and deliver selected subject matter, we can fully utilise the three-dimensional space to strategically fill with our designated intentions. Engaging selected movement and gestures, we are able to take the members of our audience on a combined verbal and visual journey so the subject matter reaches beyond their ears into their eyes to triggers their interest. When our bodies and minds unite in a single purpose we can create anew.
By becoming conscious of our space, how we move in it and how we fill it, we can step into the unformed potential. The distance between the words we speak and the letters we write add to the effectiveness of our message well beyond the subject matter itself.
Off stage, how does Louise define her own space in the world? Her logo in tomato sauce red focusses boldly on DR; the space between these two letters is easy to manage. Her name is aligned, small and grey below.
Perhaps like the other notable ‘doctor’ Louise is creating her own Tardis on stage and hopefully it will take us to the dimensions we desire.
Of course we need to be clear on our message and what we want to create, but the way we choose to move through life including our awareness and management of space, the unformed, is how we evolve into the new. Everything else is taken up.
I expand more on the value of space consideration in my course Future Magnets: Identify and create the life you want. Find out how you could change your life here: https://bit.ly/4ayC3rv
For more on Louise Mahler’s work see here https://louisemahler.com.au
Starling’s Murmurs ‘Chat with Annie Pearson on logos’
In this podcast, Annie asks me about logos and I talk to her about starlings, leadership, what I got up to during Covid and how it’s time we each expressed our own visions.
Starling’s Murmurs ‘Chat with Louise Karch, author of Word Glue’
In this podcast, I chat with Louise about how words are interesting as we can both see and hear them so they can inform us at many levels, consciously and unconsciously.
Starling’s Murmurs ‘Looking inside for our truth’
In this podcast, I explain how, from sourcing inside ourselves, we can express our dreams and visions, and enable their presence in our life by using the same tools as brands.
Starling’s Murmurs ‘Delivering our logo for success’
In this podcast, I describe how attention, ceremony and ritual can all help build the intention behind the design of the logo.
Starling’s Murmurs ‘The effect of logos on us’
In this podcast, I explain why I intuitively feel that there is so much more to the intention behind logos that we must pay attention to for our own wellbeing.
Starling’s Murmurs ‘Engaging the power of logos’
In this podcast, I explain why logos can be so powerful in delivering an intention to gain the response we want to see.
Starling’s Murmurs ‘The value of the elements in the final design’
In this podcast, I look at how the choice, intention and position of every element in the final design makes a difference to the final effect.


