Insights

Logos deliver an invitation to participate in the concept they express. Past wisdom and future dreams can transcend time and space when they are contained in a single design to reveal a new vision in an instant.

The inspiration for a logo emerges from a deep place, tapping into a longing for our desired future. The success of the design depends on the attention to the detail within each element: the form and content of the symbol, the hue and shade of the colours and the sound and shape of the name including the type and the spacing between each letter. The whole, complete logo, enables the intention to be shared fully and accurately. The power of the final result can be confirmed using intuitive skills, colour analysis, numerology and shamanic practices. 

Finally we build the presence of the logo, creating a purposeful bridge between the client’s dream and the outside world. Ritual, dedication, consistency, authenticity and passion are tools that powerfully increase the potential for success. 

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Starbucks ******mas cup

Starbucks ******mas cup

blog post icon I am intrigued by the fuss about Starbucks’ Christmas cups. I find that the fascination with the design goes towards proving how powerful a tool it is! Starbucks has been accused of using GMO milk, unfair labour …

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The colour purple

The colour purple

blog post icon Getting a colour just right is imperative for brands that want to succeed. Purple has traditionally been reserved for royalty but Cadbury’s want to reserve it for themselves. They tried to fight off Darrell Lea …

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