Insights
Logos deliver an invitation to participate in the concept they express. Past wisdom and future dreams can transcend time and space when they are contained in a single design to reveal a new vision in an instant.
The inspiration for a logo emerges from a deep place, tapping into a longing for our desired future. The success of the design depends on the attention to the detail within each element: the form and content of the symbol, the hue and shade of the colours and the sound and shape of the name including the type and the spacing between each letter. The whole, complete logo, enables the intention to be shared fully and accurately. The power of the final result can be confirmed using intuitive skills, colour analysis, numerology and shamanic practices.
Finally we build the presence of the logo, creating a purposeful bridge between the client’s dream and the outside world. Ritual, dedication, consistency, authenticity and passion are tools that powerfully increase the potential for success.
ARTICLES
VIDEOS
PODCASTS
Starling’s Murmurs ‘How I got here’
In this podcast, I talk about how I was led to develop the idea that we can use logos personally to create the life we want.
Phoenixes, rainbows pink and bridges
Before I begin any creative work for a client, there are myriad questions to ask. These include the usual such as details of their vision, timescale, ideal or typical clients…. and their preferences.
Starling’s Murmurs Intro Episode
Logos are much more than identifying an organisation or a brand, and it is much more than a visual image. I believe that logos have an inherent value to them. There’s something that one can say …
Who wants to be a celebrity?
Celebrity worship fascinates me. What makes us look outside ourselves for validation, fulfilment and inspiration?
The birth of a logo through intention
Before Covid, before the riots, before the incredibly immense upheaval of 2020, my super intuitive friend Jill, who created the Energy Institute, had a wonderful insight. When she shared this insight with me, it felt like a deep opportunity to prepare for who knew what. And now we do know.
The rainbow has done a full circle
I love rainbows, they are one of the first things we as children learn to draw and they evoke happiness, well being, joy, a promise of gold and a safe future. My mother used to make me rainbow jellies for my …
Are you a ‘Good Girl’?
I went to a breakfast event recently held in a luxury hotel in Melbourne by a women’s business support group. It was impressive, with delicious food including scones, jam and cream, banana bread …
Whose design is it anyway?
When I was asked to write about design trends for 2020, my immediate response was to delve into my many years of design experience, observe any cycles, for example in colour, typography, shapes and so on …
VW Logo, Love it or Hate it
I met a girl with a VW logo on her foot and she answered, when I questioned why, that she loved her VW. I wonder if her love faded when she learned that VW had fitted 11m cars worldwide with software …
Who owns the crocodile?
Lacoste and Crocodile International became locked into battle in New Zealand when they both wanted to use the crocodile to identify their brand. Their crocodiles look fairly similar but Lacoste’s …
What blocks us?
Sometimes making choices about the direction of our lives is not easy. Through a logo design we can clarity our intention and pave the way to the future we want …
Can logos make us rich?
We buy because the logo identifies what we want. But often the value lies in the logo and this is a tool we can all use.
Finding your purpose
When we work with the design of a logo we start to hone the purpose it will eventually represent.
How can we leave our mark on the world?
As we move through life, logos remain like footprints expressing and sharing our intentions in the moment.
Managing change
The world is full of change. Everything seems to be in transition and we don’t know who to trust. If we learn to trust ourselves and express this in a logo it can give us an anchor and help to manage the change…
Fashion Karma
Can your clothes transfer their energy to you? Whether it is the conditions under which they are created, the materials used or the logo imprinted on them, some knowledge of these aspects might help us …
The spirit of Coke
The American character, Hector Dexter, in Nancy Mitford’s 1951 satire “The Blessing” refers to Coca-Cola thus: “When I say a bottle of Coca-Cola I mean it metaphorically speaking …
Priming a logo can influence consumer’s behaviour
Simply gazing at a logo can affect our subsequent behaviour. There is substantial evidence that brands have automatic associations with specific goals. Consumer behaviour can be influenced …