Insights
Logos deliver an invitation to participate in the concept they express. Past wisdom and future dreams can transcend time and space when they are contained in a single design to reveal a new vision in an instant.
The inspiration for a logo emerges from a deep place, tapping into a longing for our desired future. The success of the design depends on the attention to the detail within each element: the form and content of the symbol, the hue and shade of the colours and the sound and shape of the name including the type and the spacing between each letter. The whole, complete logo, enables the intention to be shared fully and accurately. The power of the final result can be confirmed using intuitive skills, colour analysis, numerology and shamanic practices.
Finally we build the presence of the logo, creating a purposeful bridge between the client’s dream and the outside world. Ritual, dedication, consistency, authenticity and passion are tools that powerfully increase the potential for success.
ARTICLES
VIDEOS
PODCASTS
Branding a nature play business
A word from one of my clients. I love working with Tamsin and helping her build her wonderful vision and innovative nature play business.
Why designing an Olympic logo is so difficult (revisited)
A good logo communicates its message in an effective visual way and Baron Pierre de Coubertin’s five coloured interlocking Olympic Rings certainly achieves that.
Logo Potency
Do we all see logos the same and do we get the message that the brand leaders want us to?
It’s about heart
When we bring our hearts into the decision process, we make more informed choices about what we buy and the future we are creating.
Can a logo heal the earth?
‘Our connection to the planet and the universe; what that means for business.
What’s your intent?
‘Intention rules the world’ said Oprah Winfrey. When we make an intention, it forms the key to the map for the journey we must take to reach the future destination we desire.
Straddling the unconscious
I am fascinated how brands can appeal to us beyond our conscious minds.Techniques abound to increase a brand’s stickiness. We choose and we don’t know why.
The importance of in and out
We spend a lot of time on projects but how we receive them and how we send them off to do their work play be a vital part in their success.
The Rolling Stones were wrong …
… We can always get what we want. We, as individuals, can tap into the world of global brands to create the future we want.
The five senses of a soul brand
See. Hear. Taste. Smell. Feel. As brand owners we want our brands to be seen as beautiful, credible, trustworthy, exciting – whatever our carefully chosen values are.
Did Jeep listen?
Bruce Springsteen allegedly relented and put his name to a brand. Jeep. Is it a timely, good message – with brands still telling us how it can be?
Discovering the You in You
Who do you want to be? Who are you? Are you happy with your life? Want to live different life? There are a plethora of self-help courses at the moment, all eager to answer and supply us with solutions to a better life.
Would a celebrity convince you to be vaccinated?
What’s the difference between Elvis, Joe Biden and Sir Ian McKellen? Joe Biden is the only non-celebrity to be publicly vaccinated as an incentive.
Does size matter?
There’s a lot of consideration that goes into the size of a logo. As designers we might argue that small could be better, especially when surrounded by white space.
Leaving a legacy
When we express our vision in a logo, detailed in every aspect including the colour, symbols, name and strapline we not only expedite this sharing, we leave a design, embedded with our vision, that will live on long after we are gone.
I read labels and believe Heston
A recent advertisement for a sweet chocolate dairy drink labelled ‘kill hungry thirsty dead’ prompted in me a whole cascade of questions.
Is anything original?
Shopping in Taunton in the SW of England I noticed the new Lakeland logo. It was virtually the same as a logo, for a very different purpose, I designed many years ago in London.
The Road to Hell – Milton Glaser
Milton Glaser posed some great questions at a D&AD lecture titled ‘The Road to Hell’ that I think are immensely thought provoking. He listed a series of questions and asked the audience how far they would be prepared to go on the list.