Whose mask is it?
We wear masks often to identify a part of ourselves. Masks form a visible interface between us and the rest of the world so we are seen with our chosen tribe, those aligned with the same future aspirations.
We go to war on a flag, display our loyalty to a sports team that rarely wins, wear our religious symbol in the belief that we are aligned with the chosen one and stroke our egos with logos publicised by our celebrity heroes. We even embellish our nails, face, skin or hair to mask our natural appearance that we find unacceptable (says who?)
After time we begin to believe that we are the mask, but whose mask is it? Each version of the above has been carefully designed and delivered by someone else to create their own success. They can’t do this without followers.
Nowhere has this mask been exploited more than by brands. Logos are bait that tempt us with desires including quality, longevity, happiness, nutrition, beauty, health and success and they do it so effectively, we are hooked.
Soft drinks and fast foods are known to have a detrimental effect on our health, but the logos and ads are such fun, why would we not want to be seen participating in that team?
High end fashion brands make sure we see their logos on their clothing such as sweatshirts, scarves, bags, shoes, hats and so on but the clothes themselves usually don’t last whether due to poor quality or strategic fashion change, and inevitably end up in landfill or building further the giant fabric mountains in Africa.
When we look behind the mask we are often confronted with a version of the Emperor’s new clothes, and see how we have fallen for the temptation to identify with a vision created by someone else. Learn to look behind the masks of the brands you love and design your own using the same effective strategies.
Don’t make your own identifying logo a mask. Build it from the core of your heart and the longing of your soul; express your love, not greed, for the future you want, your better place in a better world. That is how we create the change we need, by changing, identifying and sharing our intention. This is what logos do best.
‘You wear a mask for so long, you forget who you were beneath it.’ Alan Moore, V for Vendetta
Learn to create your own intentional logo at https://bit.ly/4enPTPQ
If Lloyds Bank designed handbags
Lloyds Bank, one of the big four UK banks, uses the black horse in its logo. The bank was one of my clients in London…
The Power of One. You.
A logo does not need to be for a business, it can be created to attract a future for anything.
Can our logos talk to us?
One concept, one logo and 7 logos to make it happen. The story of the Holistic Hub collaborative logo.
Are logos bad for us?
How powerful would it be, in the world of the individual rising, if we just made up our own minds and displayed our own values and visions, using our own logos?
A logo for Liz
Each element in a logo is powerful, what we choose matters as it both identifies and focusses our intention. It is what brands do to gain our enrolment in their future. It’s time to create our own outcomes.
Inspired by the stars
When a major brand decides to change, or tweak, their logo, we can be sure that there will have been enormous sums of money spent on researching its viability, including the benefits of retaining the existing goodwill, how to take it forward, and how far is safe.
Creating a future balance sheet
Logos and branding lie at the heart of business success. They are, in the main, designed to increase profit.
Becoming Visible
Many of us desire to be celebrities: pop stars, influencers, actors, lottery winners….And while we yearn to be like others, we ignore the uniqueness within each of us.
What’s the best logo for 2024?
We have just taken another leap into Aquarius as Pluto and the Sun enter the sign.
This has the potential to create real change, forever.
Loving the gap
As a designer brought up in an age where letterspacing was carefully considered, I was taught to measure each letter space against those either side so the eye would find it pleasing.
Whose mask is it?
We wear masks often to identify a part of ourselves. Masks form a visible interface between us and the rest of the world so we are seen with our chosen tribe, those aligned with the same future aspirations.
We go to war on a flag, display our loyalty to a sports team that rarely wins, wear our religious symbol in the belief that we are aligned with the chosen one and stroke our egos with logos publicised by our celebrity heroes. We even embellish our nails, face, skin or hair to mask our natural appearance that we find unacceptable (says who?)
After time we begin to believe that we are the mask, but whose mask is it? Each version of the above has been carefully designed and delivered by someone else to create their own success. They can’t do this without followers.
Nowhere has this mask been exploited more than by brands. Logos are bait that tempts us with desires including quality, longevity, happiness, nutrition, beauty, health and success and they do it so effectively, we are hooked.
Soft drinks and fast foods are known to have detrimental on our health, but the logos and ads are such fun, why would we not want to be seen participating in that team?
High end fashion brands make sure we see their logos on their clothing such as sweatshirts, scarves, bags, shoes, hats and so on but the clothes themselves usually don’t last whether due to poor quality or strategic fashion change, and inevitably end up in landfill or building further the giant fabric mountains in Africa.
When we look behind the mask we are often confronted with a version of the Emperor’s new clothes, and see how we have fallen for the temptation to identify with a vision created by someone else. Learn to look behind the masks of the brands you love and design your own using the same effective strategies.
Don’t make your own identifying logo a mask. Build it from the core of your heart and the longing of your soul; express your love, not greed, for the future you want, your better place in a better world. That is how we create the change we need, by changing, identifying and sharing our intention. This is what logos do best.
‘You wear a mask for so long, you forget who you were beneath it.’ Alan Moore, V for Vendetta
Learn to create your own intentional logo at https://bit.ly/4ayC3rv
If Lloyds Bank designed handbags
Lloyds Bank, one of the big four UK banks, uses the black horse in its logo. The bank was one of my clients in London…
The Power of One. You.
A logo does not need to be for a business, it can be created to attract a future for anything.
Can our logos talk to us?
One concept, one logo and 7 logos to make it happen. The story of the Holistic Hub collaborative logo.
Are logos bad for us?
How powerful would it be, in the world of the individual rising, if we just made up our own minds and displayed our own values and visions, using our own logos?
A logo for Liz
Each element in a logo is powerful, what we choose matters as it both identifies and focusses our intention. It is what brands do to gain our enrolment in their future. It’s time to create our own outcomes.
Inspired by the stars
When a major brand decides to change, or tweak, their logo, we can be sure that there will have been enormous sums of money spent on researching its viability, including the benefits of retaining the existing goodwill, how to take it forward, and how far is safe.
Creating a future balance sheet
Logos and branding lie at the heart of business success. They are, in the main, designed to increase profit.
Becoming Visible
Many of us desire to be celebrities: pop stars, influencers, actors, lottery winners….And while we yearn to be like others, we ignore the uniqueness within each of us.
What’s the best logo for 2024?
We have just taken another leap into Aquarius as Pluto and the Sun enter the sign.
This has the potential to create real change, forever.
Loving the gap
As a designer brought up in an age where letterspacing was carefully considered, I was taught to measure each letter space against those either side so the eye would find it pleasing.