The Rolling Stones were wrong …
… We can always get what we want.
How do global brands get what they want? They have a vision of the future they want, usually one that benefits them financially, then they embed that in a logo which enables it to be seen by the world so that others might be engaged in its success.
Of course there are a whole lot of stages in between the vision and its delivery, as well as during its continuing life, and all these affect its ability to manifest effectively.
Briefly, this can include extensive, and sometimes costly, research about the company history, its competitors, the ideal customer and potential market opportunities. Then a designer is selected, maybe from a shortlist, and briefed. The designer may present several solutions and will eventually present a chosen concept to a board of decision makers and subsequently, on approval, roll it out throughout the business, whether that is local or global, and onto every element as required from business cards, uniforms, websites and so on.
It can be a complex, costly and emotional process but there is much to gain. How on earth can an individual hope to enter into and benefit from this?
We, as individuals, and we are all entrepreneurs in our own right, can tap into this world at deeper and extraordinarily effective levels and also create the future we want. Global brands have shown us how, and we can use tools that are simply not available to them. We can engage powerful practices used by shamans, those who work with the world of dreams, to create their visions in the material world. We can learn to build and trust our intuition, one of the most effective resources we possess for assessing the future. We can stimulate our creative minds, the part of our minds where new ideas arise. And we can enrol a host of modalities including Feng Shui, astrology, remote viewing and colour/symbol/name analysis, to ensure the efficacy of our intention.
These processes can be used to build the foundations of our intention, to research different stages and to create and deliver an effective design.
I believe we ‘Can always get what we want’ and ‘Get some satisfaction’ and so much more.
Loving the gap
As a designer brought up in an age where letterspacing was carefully considered, I was taught to measure each letter space against those either side so the eye would find it pleasing.
Be a starling
I am moved by starling murmurations because, to me, they symbolise a new form of leadership. Together they make perpetually changing shapes that entrance us around the world.
Are we entering a new age of creativity?
I believe our creativity has been highjacked. And this is most obvious in the process of branding where organisations identify their products and services in irresistible, tempting ways via their logos embedded with values…
Starling’s Murmurs ‘Chat with Annie Pearson on logos’
In this podcast, Annie asks me about logos and I talk to her about starlings, leadership, what I got up to during Covid and how it’s time we each expressed our own visions.
Starling’s Murmurs ‘Chat with Louise Karch, author of Word Glue’
In this podcast, I chat with Louise about how words are interesting as we can both see and hear them so they can inform us at many levels, consciously and unconsciously.
Starling’s Murmurs ‘Looking inside for our truth’
In this podcast, I explain how, from sourcing inside ourselves, we can express our dreams and visions, and enable their presence in our life by using the same tools as brands.
Starling’s Murmurs ‘Delivering our logo for success’
In this podcast, I describe how attention, ceremony and ritual can all help build the intention behind the design of the logo.
Starling’s Murmurs ‘The effect of logos on us’
In this podcast, I explain why I intuitively feel that there is so much more to the intention behind logos that we must pay attention to for our own wellbeing.
Starling’s Murmurs ‘Engaging the power of logos’
In this podcast, I explain why logos can be so powerful in delivering an intention to gain the response we want to see.
Starling’s Murmurs ‘The value of the elements in the final design’
In this podcast, I look at how the choice, intention and position of every element in the final design makes a difference to the final effect.