The Rolling Stones were wrong …
… We can always get what we want.
How do global brands get what they want? They have a vision of the future they want, usually one that benefits them financially, then they embed that in a logo which enables it to be seen by the world so that others might be engaged in its success.
Of course there are a whole lot of stages in between the vision and its delivery, as well as during its continuing life, and all these affect its ability to manifest effectively.
Briefly, this can include extensive, and sometimes costly, research about the company history, its competitors, the ideal customer and potential market opportunities. Then a designer is selected, maybe from a shortlist, and briefed. The designer may present several solutions and will eventually present a chosen concept to a board of decision makers and subsequently, on approval, roll it out throughout the business, whether that is local or global, and onto every element as required from business cards, uniforms, websites and so on.
It can be a complex, costly and emotional process but there is much to gain. How on earth can an individual hope to enter into and benefit from this?
We, as individuals, and we are all entrepreneurs in our own right, can tap into this world at deeper and extraordinarily effective levels and also create the future we want. Global brands have shown us how, and we can use tools that are simply not available to them. We can engage powerful practices used by shamans, those who work with the world of dreams, to create their visions in the material world. We can learn to build and trust our intuition, one of the most effective resources we possess for assessing the future. We can stimulate our creative minds, the part of our minds where new ideas arise. And we can enrol a host of modalities including Feng Shui, astrology, remote viewing and colour/symbol/name analysis, to ensure the efficacy of our intention.
These processes can be used to build the foundations of our intention, to research different stages and to create and deliver an effective design.
I believe we ‘Can always get what we want’ and ‘Get some satisfaction’ and so much more.
Are logos sacred symbols?
We choose to become initiated into a brand and display our commitment because it makes us feel good. Its success depends on the promise of a defined vision.
If Lloyds Bank designed handbags
Lloyds Bank, one of the big four UK banks, uses the black horse in its logo. The bank was one of my clients in London…
The Power of One. You.
A logo does not need to be for a business, it can be created to attract a future for anything.
Can our logos talk to us?
One concept, one logo and 7 logos to make it happen. The story of the Holistic Hub collaborative logo.
Are logos bad for us?
How powerful would it be, in the world of the individual rising, if we just made up our own minds and displayed our own values and visions, using our own logos?
A logo for Liz
Each element in a logo is powerful, what we choose matters as it both identifies and focusses our intention. It is what brands do to gain our enrolment in their future. It’s time to create our own outcomes.
Inspired by the stars
When a major brand decides to change, or tweak, their logo, we can be sure that there will have been enormous sums of money spent on researching its viability, including the benefits of retaining the existing goodwill, how to take it forward, and how far is safe.
Creating a future balance sheet
Logos and branding lie at the heart of business success. They are, in the main, designed to increase profit.
Becoming Visible
Many of us desire to be celebrities: pop stars, influencers, actors, lottery winners….And while we yearn to be like others, we ignore the uniqueness within each of us.
What’s the best logo for 2024?
We have just taken another leap into Aquarius as Pluto and the Sun enter the sign.
This has the potential to create real change, forever.