Insights
Logos deliver an invitation to participate in the concept they express. Past wisdom and future dreams can transcend time and space when they are contained in a single design to reveal a new vision in an instant.
The inspiration for a logo emerges from a deep place, tapping into a longing for our desired future. The success of the design depends on the attention to the detail within each element: the form and content of the symbol, the hue and shade of the colours and the sound and shape of the name including the type and the spacing between each letter. The whole, complete logo, enables the intention to be shared fully and accurately. The power of the final result can be confirmed using intuitive skills, colour analysis, numerology and shamanic practices.
Finally we build the presence of the logo, creating a purposeful bridge between the client’s dream and the outside world. Ritual, dedication, consistency, authenticity and passion are tools that powerfully increase the potential for success.
ARTICLES
VIDEOS
PODCASTS
Becoming Visible
Many of us desire to be celebrities: pop stars, influencers, actors, lottery winners….And while we yearn to be like others, we ignore the uniqueness within each of us.
What’s the best logo for 2024?
We have just taken another leap into Aquarius as Pluto and the Sun enter the sign.
This has the potential to create real change, forever.
Loving the gap
As a designer brought up in an age where letterspacing was carefully considered, I was taught to measure each letter space against those either side so the eye would find it pleasing.
Be a starling
I am moved by starling murmurations because, to me, they symbolise a new form of leadership. Together they make perpetually changing shapes that entrance us around the world.
Are we entering a new age of creativity?
I believe our creativity has been highjacked. And this is most obvious in the process of branding where organisations identify their products and services in irresistible, tempting ways via their logos embedded with values…
Starling’s Murmurs ‘Chat with Annie Pearson on logos’
In this podcast, Annie asks me about logos and I talk to her about starlings, leadership, what I got up to during Covid and how it’s time we each expressed our own visions.
Starling’s Murmurs ‘Chat with Louise Karch, author of Word Glue’
In this podcast, I chat with Louise about how words are interesting as we can both see and hear them so they can inform us at many levels, consciously and unconsciously.
Starling’s Murmurs ‘Looking inside for our truth’
In this podcast, I explain how, from sourcing inside ourselves, we can express our dreams and visions, and enable their presence in our life by using the same tools as brands.
Starling’s Murmurs ‘Delivering our logo for success’
In this podcast, I describe how attention, ceremony and ritual can all help build the intention behind the design of the logo.
Starling’s Murmurs ‘The effect of logos on us’
In this podcast, I explain why I intuitively feel that there is so much more to the intention behind logos that we must pay attention to for our own wellbeing.
Starling’s Murmurs ‘Engaging the power of logos’
In this podcast, I explain why logos can be so powerful in delivering an intention to gain the response we want to see.
Starling’s Murmurs ‘The value of the elements in the final design’
In this podcast, I look at how the choice, intention and position of every element in the final design makes a difference to the final effect.
Making friends with brand archetypes
How do brands build success? By first identifying and tapping into an existing belief, then building on that to create their own frame of reference within it, they fine tune their brand frequency to attract those they want to target.
The quantum world and the business world
The quantum world is the business world, it is us, everything around us and inside us; it is where everything is born from and fades back into.
Starling’s Murmurs ‘The value of emotions in creating success’
In this podcast, I discuss how colour, font, words and symbols influence how we design a logo and more importantly, how infusing our logo with emotion can create success.
There is no one like you
If we really want to be to be in control of our own future and aim for our own true purpose (and why would we not?), then we must extricate ourselves from the dreams of others.
Body, Mind and Spirt of the brand
When we delve into branding, it is apparent that there are three superpowers that enable this shift to push us towards an intended destiny…. body mind and spirit.
Emotionally Driven Buying
What actually prompts our decision to buy? We certainly do not need most of the stuff we do purchase but we are easily convinced we want it.