Article Insights
In these articles, I share my thoughts and observations about how logos can influence us and how we react to them. Referring to the principles outlined in my books I observe what designers, from freelancers to commercial brands are up to, including the latest design strategies – from new designs to fine tuned detailing, and why.
The inspiration for a logo emerges from a deep place, tapping into a longing for our desired future. The success of the design depends on the attention to the detail within each element: the form and content of the symbol, the hue and shade of the colours and the sound and shape of the name including the type and the spacing between each letter. The whole, complete logo, enables the intention to be shared fully and accurately. The power of the final result can be confirmed using intuitive skills, colour analysis, numerology and shamanic practices.
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Becoming Visible
Many of us desire to be celebrities: pop stars, influencers, actors, lottery winners….And while we yearn to be like others, we ignore the uniqueness within each of us.
What’s the best logo for 2024?
We have just taken another leap into Aquarius as Pluto and the Sun enter the sign.
This has the potential to create real change, forever.
Loving the gap
As a designer brought up in an age where letterspacing was carefully considered, I was taught to measure each letter space against those either side so the eye would find it pleasing.
Be a starling
I am moved by starling murmurations because, to me, they symbolise a new form of leadership. Together they make perpetually changing shapes that entrance us around the world.
Are we entering a new age of creativity?
I believe our creativity has been highjacked. And this is most obvious in the process of branding where organisations identify their products and services in irresistible, tempting ways via their logos embedded with values…
Making friends with brand archetypes
How do brands build success? By first identifying and tapping into an existing belief, then building on that to create their own frame of reference within it, they fine tune their brand frequency to attract those they want to target.
The quantum world and the business world
The quantum world is the business world, it is us, everything around us and inside us; it is where everything is born from and fades back into.
There is no one like you
If we really want to be to be in control of our own future and aim for our own true purpose (and why would we not?), then we must extricate ourselves from the dreams of others.
Body, Mind and Spirt of the brand
When we delve into branding, it is apparent that there are three superpowers that enable this shift to push us towards an intended destiny…. body mind and spirit.
Emotionally Driven Buying
What actually prompts our decision to buy? We certainly do not need most of the stuff we do purchase but we are easily convinced we want it.
Branding a nature play business
A word from one of my clients. I love working with Tamsin and helping her build her wonderful vision and innovative nature play business.
Why designing an Olympic logo is so difficult (revisited)
A good logo communicates its message in an effective visual way and Baron Pierre de Coubertin’s five coloured interlocking Olympic Rings certainly achieves that.
Logo Potency
Do we all see logos the same and do we get the message that the brand leaders want us to?
It’s about heart
When we bring our hearts into the decision process, we make more informed choices about what we buy and the future we are creating.
Can a logo heal the earth?
‘Our connection to the planet and the universe; what that means for business.
What’s your intent?
‘Intention rules the world’ said Oprah Winfrey. When we make an intention, it forms the key to the map for the journey we must take to reach the future destination we desire.
Straddling the unconscious
I am fascinated how brands can appeal to us beyond our conscious minds.Techniques abound to increase a brand’s stickiness. We choose and we don’t know why.
The importance of in and out
We spend a lot of time on projects but how we receive them and how we send them off to do their work play be a vital part in their success.