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Leaving a legacy

by Lora Starling | Dec 11, 2020 | ARTICLE, Logo truths

I enjoyed a session some years ago with Dawn Eagle woman, healer, facilitator and mentor.

So when I saw her included in a timely documentary ‘Time of the Sixth Sun,’ a film about the shift in global consciousness, I took note of what she said and I loved its relevance to the work I do.

She shared about a time when she died (for a bit) and went into the golden light where she saw the spirit of her father walking towards her. It was particularly moving as he had been wheelchair-bound in his life.

After they embraced, she noticed many lights behind her father and asked what they were, he replied they were her ancestors saying ‘you are the living hope of all your ancestors’

Each of us is the living hope of our ancestors, and one day we will join them.

The best gift we can give to our ancestors is to completely be ourselves so we may express their legacy fully. And what legacy will we leave? Why would we want to? I have heard that one of the regrets of the dying is not what they have done but what they have not done. Wouldn’t it be good to extend this doing beyond our lifetime?

The best gift we can give ourselves is to express our true selves and share that while we can in our lifetime.

When we clarify our vision, detailing our purpose from deep within ourselves and then express that to others experiencing their human journey, we can create shifts that change our lives as well as the lives of others and the future of the world.

When we express our vision in a logo, detailed in every aspect including the colour, symbols, name and strapline we not only expedite this sharing, we leave a design, embedded with our vision, that will live on long after we are gone.

Loving the gap

Loving the gap

by Lora Starling | Feb 25, 2024 | ARTICLE, Colour, Design work, Logo effects

blog post icon As a designer brought up in an age where letterspacing was carefully considered, I was taught to measure each letter space against those either side so the eye would find it pleasing.

Be a starling

Be a starling

by Lora Starling | Feb 25, 2024 | ARTICLE, Logo effects, Logo truths

blog post icon I am moved by starling murmurations because, to me, they symbolise a new form of leadership. Together they make perpetually changing shapes that entrance us around the world.

Are we entering a new age of creativity?

Are we entering a new age of creativity?

by Lora Starling | Feb 25, 2024 | ARTICLE, Colour, Design work, Logo effects

blog post icon I believe our creativity has been highjacked. And this is most obvious in the process of branding where organisations identify their products and services in irresistible, tempting ways via their logos embedded with values…

Starling’s Murmurs ‘Chat with Annie Pearson on logos’

Starling’s Murmurs ‘Chat with Annie Pearson on logos’

by Lora Starling | Jan 22, 2022 | PODCAST

podcast icon In this podcast, Annie asks me about logos and I talk to her about starlings, leadership, what I got up to during Covid and how it’s time we each expressed our own visions.

Starling’s Murmurs ‘Chat with Annie Pearson on logos’

Starling’s Murmurs ‘Chat with Louise Karch, author of Word Glue’

by Lora Starling | Jan 22, 2022 | PODCAST

podcast icon In this podcast, I chat with Louise about how words are interesting as we can both see and hear them so they can inform us at many levels, consciously and unconsciously.

Starling’s Murmurs ‘Chat with Annie Pearson on logos’

Starling’s Murmurs ‘Looking inside for our truth’

by Lora Starling | Jan 22, 2022 | PODCAST

podcast icon In this podcast, I explain how, from sourcing inside ourselves, we can express our dreams and visions, and enable their presence in our life by using the same tools as brands.

Starling’s Murmurs ‘Chat with Annie Pearson on logos’

Starling’s Murmurs ‘Delivering our logo for success’

by Lora Starling | Jan 22, 2022 | PODCAST

podcast icon In this podcast, I describe how attention, ceremony and ritual can all help build the intention behind the design of the logo.

Starling’s Murmurs ‘Chat with Annie Pearson on logos’

Starling’s Murmurs ‘The effect of logos on us’

by Lora Starling | Jan 22, 2022 | PODCAST

podcast icon In this podcast, I explain why I intuitively feel that there is so much more to the intention behind logos that we must pay attention to for our own wellbeing.

Starling’s Murmurs ‘Chat with Annie Pearson on logos’

Starling’s Murmurs ‘Engaging the power of logos’

by Lora Starling | Jan 22, 2022 | PODCAST

podcast icon In this podcast, I explain why logos can be so powerful in delivering an intention to gain the response we want to see.

Starling’s Murmurs ‘Chat with Annie Pearson on logos’

Starling’s Murmurs ‘The value of the elements in the final design’

by Lora Starling | Jan 22, 2022 | PODCAST

podcast icon In this podcast, I look at how the choice, intention and position of every element in the final design makes a difference to the final effect. 

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