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Is your logo just a facade?

by Lora Starling | Dec 3, 2024 | ARTICLE, Design work, Future Magnets, Logo truths

I live in Port Melbourne, one of the older suburbs of Melbourne, and there is an attempt to preserve the historical look of the architecture. I saw this building site today, a whole house demolished with only the front, comprising the traditional corrugated iron roof, lacework and some planks, remaining and propped up waiting for a body. It’s not uncommon, buyers get a modern house, the streets look attractive, and these houses are sought after.

I wondered, is this how logos sometimes work? Do they display a desired set of established values intended to enrol others? Are they reflecting values that are outdated and no longer exist? Logo recognition is immensely valuable, the designs are fiercely protected, but the businesses change. What is the ‘new build’ offering? Can logos be a ‘facade’, created to invite us to enter but when we open the door does the reality meet our expectations to fully engage or create some sort of alliance?

If we walk through that front door in Port Melbourne today, we are going to be deeply disappointed. We don’t want that response with our logos. When we display our values and intention in a design, to succeed, they must be totally aligned with our intention so that when we connect we feel reassured, uplifted, at one with the values, and willing to be a part of that tribe – to enjoy and grow it. If not, we will simply reject it, close the door and keep looking.

When we deliver a design that is not totally aligned and in resonance with our intention, we cannot hope to manifest the future we want. If our love and care for the facade is not reflected and embedded in our love and care for the body of the vision we want to attract then we are delivering a mismatch that sets up a discordant resonance and it is felt deeply. A confused frequency around the delivery of our intention results in a confused response at a mind, body and energetic level.

Be clear on your vision and intention, express it in a sincere and realistic design and then a logo, created accordingly, can become your most powerful ally to help you succeed in attracting the future you want.

Logos are powerful, with knowledge of their innate effectiveness they can be used beyond businesses to attract what we want in our lives

Found out how in my Future Magnets course: https://bit.ly/4enPTPQ

What stories are we creating for our future?

What stories are we creating for our future?

by Lora Starling | Jun 23, 2025 | ARTICLE, Future Magnets, Logo effects

blog post icon Right now, the dominant stories circling the globe are alarming, not only because they are new but because they threaten to dismantle the familiar structures we rely on.

Whose mask is it?

Whose mask is it?

by Lora Starling | Mar 11, 2025 | ARTICLE, Future Magnets, Logo truths

blog post icon Logos express and deliver powerfully our intentions, and they, like ball games, unite and divide us.

Team You

Team You

by Lora Starling | Feb 18, 2025 | ARTICLE, Future Magnets, Logo truths

blog post icon Logos express and deliver powerfully our intentions, and they, like ball games, unite and divide us.

The power of Pluto. The other one.

The power of Pluto. The other one.

by Lora Starling | Nov 18, 2024 | ARTICLE, Future Magnets, Logo effects

blog post icon I don’t really follow astrology that much, but there has been a buzz around the movement of Pluto (the planet) into Aquarius on 19th November 2024.

Being seen

Being seen

by Lora Starling | Sep 26, 2024 | ARTICLE, Future Magnets, Logo truths

blog post icon Good designers ‘see’ their clients and enable them to realise their potential and to ‘see’ their future from a new, clear and achievable standpoint.

Identifying your mountain

Identifying your mountain

by Lora Starling | Sep 9, 2024 | ARTICLE, Future Magnets

blog post icon Are you happy with your life? Want to live different life? It can feel like there is some sort of mountain to be climbed to reach success.

The Flower of Life

The Flower of Life

by Lora Starling | Aug 12, 2024 | ARTICLE, Design work, Logo effects

blog post icon Some believe that the flower of life symbol represents the unity and interconnectedness of everything from life to death and rebirth.

Is just saying yes enough?

Is just saying yes enough?

by Lora Starling | Jul 31, 2024 | ARTICLE, Logo effects, Logo truths

blog post icon What do we want to say yes to and are we willing to change?

Logos are bridges. Do we want to cross?

Logos are bridges. Do we want to cross?

by Lora Starling | Jul 10, 2024 | ARTICLE, Logo effects, Logo truths

blog post icon I regularly speak about how important it is that our logos are designed to create bridges to reach those required to create our success.

Are logos sacred symbols?

Are logos sacred symbols?

by Lora Starling | Jul 1, 2024 | ARTICLE, Logo effects, Logo truths

blog post icon We choose to become initiated into a brand and display our commitment because it makes us feel good. Its success depends on the promise of a defined vision.

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Related posts:

The five senses of a soul brand

Loving the gap

What's your intent?

Is your logo just a facade?

by Lora Starling | Dec 3, 2024 | ARTICLE, Design work, Future Magnets, Logo truths

I talk a lot about the value of space as a place to explore the new. Whether that is the space between letters, buildings or on a stage it is the unencumbered dimension where we can create our imprint and add value to the powerful, often unconscious effect of our actions.

I attended a Leadership retreat with Louise Mahler a while ago. Louise coaches leaders, often women, to create and present clear statements so they become heard; the space they move in is a vital part in creating a successful presentation. I am now aware of the potential to reach an audience effectively so they become more fully engaged in what we say. (I am, subsequently, and with this new found knowledge, pretty appalled at the standard of most presentations.)

It’s not hard to distil and learn Louise’s techniques for effectively reaching an audience, and with practice we can employ them effectively. I found the most memorable, and perhaps the most relevant, was learning to manage space effectively. From considering the distance between our hands to nominating specific places to stand and deliver selected subject matter, we can fully utilise the three-dimensional space to strategically fill with our designated intentions. Engaging selected movement and gestures, we are able to take the members of our audience on a combined verbal and visual journey so the subject matter reaches beyond their ears into their eyes to triggers their interest. When our bodies and minds unite in a single purpose we can create anew.

By becoming conscious of our space, how we move in it and how we fill it, we can step into the unformed potential. The distance between the words we speak and the letters we write add to the effectiveness of our message well beyond the subject matter itself.

Off stage, how does Louise define her own space in the world? Her logo in tomato sauce red focusses boldly on DR; the space between these two letters is easy to manage. Her name is aligned, small and grey below.

Perhaps like the other notable ‘doctor’ Louise is creating her own Tardis on stage and hopefully it will take us to the dimensions we desire.

Of course we need to be clear on our message and what we want to create, but the way we choose to move through life including our awareness and management of space, the unformed, is how we evolve into the new. Everything else is taken up.

I expand more on the value of space consideration in my course Future Magnets: Identify and create the life you want. Find out how you could change your life here: https://bit.ly/4ayC3rv

For more on Louise Mahler’s work see here https://louisemahler.com.au

What stories are we creating for our future?

What stories are we creating for our future?

by Lora Starling | Jun 23, 2025 | ARTICLE, Future Magnets, Logo effects

blog post icon Right now, the dominant stories circling the globe are alarming, not only because they are new but because they threaten to dismantle the familiar structures we rely on.

Whose mask is it?

Whose mask is it?

by Lora Starling | Mar 11, 2025 | ARTICLE, Future Magnets, Logo truths

blog post icon Logos express and deliver powerfully our intentions, and they, like ball games, unite and divide us.

Team You

Team You

by Lora Starling | Feb 18, 2025 | ARTICLE, Future Magnets, Logo truths

blog post icon Logos express and deliver powerfully our intentions, and they, like ball games, unite and divide us.

The power of Pluto. The other one.

The power of Pluto. The other one.

by Lora Starling | Nov 18, 2024 | ARTICLE, Future Magnets, Logo effects

blog post icon I don’t really follow astrology that much, but there has been a buzz around the movement of Pluto (the planet) into Aquarius on 19th November 2024.

Being seen

Being seen

by Lora Starling | Sep 26, 2024 | ARTICLE, Future Magnets, Logo truths

blog post icon Good designers ‘see’ their clients and enable them to realise their potential and to ‘see’ their future from a new, clear and achievable standpoint.

Identifying your mountain

Identifying your mountain

by Lora Starling | Sep 9, 2024 | ARTICLE, Future Magnets

blog post icon Are you happy with your life? Want to live different life? It can feel like there is some sort of mountain to be climbed to reach success.

The Flower of Life

The Flower of Life

by Lora Starling | Aug 12, 2024 | ARTICLE, Design work, Logo effects

blog post icon Some believe that the flower of life symbol represents the unity and interconnectedness of everything from life to death and rebirth.

Is just saying yes enough?

Is just saying yes enough?

by Lora Starling | Jul 31, 2024 | ARTICLE, Logo effects, Logo truths

blog post icon What do we want to say yes to and are we willing to change?

Logos are bridges. Do we want to cross?

Logos are bridges. Do we want to cross?

by Lora Starling | Jul 10, 2024 | ARTICLE, Logo effects, Logo truths

blog post icon I regularly speak about how important it is that our logos are designed to create bridges to reach those required to create our success.

Are logos sacred symbols?

Are logos sacred symbols?

by Lora Starling | Jul 1, 2024 | ARTICLE, Logo effects, Logo truths

blog post icon We choose to become initiated into a brand and display our commitment because it makes us feel good. Its success depends on the promise of a defined vision.

« Older Entries
Facebook shareTwitter shareLinkedin sharePinterest share

Related posts:

No logos in Sao Paolo

The importance of in and out

Discovering the You in You

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