The Rolling Stones were wrong …
… We can always get what we want.
How do global brands get what they want? They have a vision of the future they want, usually one that benefits them financially, then they embed that in a logo which enables it to be seen by the world so that others might be engaged in its success.
Of course there are a whole lot of stages in between the vision and its delivery, as well as during its continuing life, and all these affect its ability to manifest effectively.
Briefly, this can include extensive, and sometimes costly, research about the company history, its competitors, the ideal customer and potential market opportunities. Then a designer is selected, maybe from a shortlist, and briefed. The designer may present several solutions and will eventually present a chosen concept to a board of decision makers and subsequently, on approval, roll it out throughout the business, whether that is local or global, and onto every element as required from business cards, uniforms, websites and so on.
It can be a complex, costly and emotional process but there is much to gain. How on earth can an individual hope to enter into and benefit from this?
We, as individuals, and we are all entrepreneurs in our own right, can tap into this world at deeper and extraordinarily effective levels and also create the future we want. Global brands have shown us how, and we can use tools that are simply not available to them. We can engage powerful practices used by shamans, those who work with the world of dreams, to create their visions in the material world. We can learn to build and trust our intuition, one of the most effective resources we possess for assessing the future. We can stimulate our creative minds, the part of our minds where new ideas arise. And we can enrol a host of modalities including Feng Shui, astrology, remote viewing and colour/symbol/name analysis, to ensure the efficacy of our intention.
These processes can be used to build the foundations of our intention, to research different stages and to create and deliver an effective design.
I believe we ‘Can always get what we want’ and ‘Get some satisfaction’ and so much more.
Can a logo heal the earth?
‘Our connection to the planet and the universe; what that means for business.
What’s your intent?
‘Intention rules the world’ said Oprah Winfrey. When we make an intention, it forms the key to the map for the journey we must take to reach the future destination we desire.
Straddling the unconscious
I am fascinated how brands can appeal to us beyond our conscious minds.Techniques abound to increase a brand’s stickiness. We choose and we don’t know why.
The importance of in and out
We spend a lot of time on projects but how we receive them and how we send them off to do their work play be a vital part in their success.
The five senses of a soul brand
See. Hear. Taste. Smell. Feel. As brand owners we want our brands to be seen as beautiful, credible, trustworthy, exciting – whatever our carefully chosen values are.
Did Jeep listen?
Bruce Springsteen allegedly relented and put his name to a brand. Jeep. Is it a timely, good message – with brands still telling us how it can be?
Discovering the You in You
Who do you want to be? Who are you? Are you happy with your life? Want to live different life? There are a plethora of self-help courses at the moment, all eager to answer and supply us with solutions to a better life.
Would a celebrity convince you to be vaccinated?
What’s the difference between Elvis, Joe Biden and Sir Ian McKellen? Joe Biden is the only non-celebrity to be publicly vaccinated as an incentive.
Does size matter?
There’s a lot of consideration that goes into the size of a logo. As designers we might argue that small could be better, especially when surrounded by white space.
Leaving a legacy
When we express our vision in a logo, detailed in every aspect including the colour, symbols, name and strapline we not only expedite this sharing, we leave a design, embedded with our vision, that will live on long after we are gone.