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Leaving a legacy

by Lora Starling | Dec 11, 2020 | ARTICLE, Logo truths

I enjoyed a session some years ago with Dawn Eagle woman, healer, facilitator and mentor.

So when I saw her included in a timely documentary ‘Time of the Sixth Sun,’ a film about the shift in global consciousness, I took note of what she said and I loved its relevance to the work I do.

She shared about a time when she died (for a bit) and went into the golden light where she saw the spirit of her father walking towards her. It was particularly moving as he had been wheelchair-bound in his life.

After they embraced, she noticed many lights behind her father and asked what they were, he replied they were her ancestors saying ‘you are the living hope of all your ancestors’

Each of us is the living hope of our ancestors, and one day we will join them.

The best gift we can give to our ancestors is to completely be ourselves so we may express their legacy fully. And what legacy will we leave? Why would we want to? I have heard that one of the regrets of the dying is not what they have done but what they have not done. Wouldn’t it be good to extend this doing beyond our lifetime?

The best gift we can give ourselves is to express our true selves and share that while we can in our lifetime.

When we clarify our vision, detailing our purpose from deep within ourselves and then express that to others experiencing their human journey, we can create shifts that change our lives as well as the lives of others and the future of the world.

When we express our vision in a logo, detailed in every aspect including the colour, symbols, name and strapline we not only expedite this sharing, we leave a design, embedded with our vision, that will live on long after we are gone.

Can a logo heal the earth?

Can a logo heal the earth?

by Lora Starling | Jun 16, 2021 | ARTICLE, Logo effects, Logo truths

blog post icon ‘Our connection to the planet and the universe; what that means for business.

What’s your intent?

What’s your intent?

by Lora Starling | May 26, 2021 | ARTICLE, Logo effects, Logo truths

blog post icon ‘Intention rules the world’ said Oprah Winfrey. When we make an intention, it forms the key to the map for the journey we must take to reach the future destination we desire.

Straddling the unconscious

Straddling the unconscious

by Lora Starling | May 5, 2021 | ARTICLE, Logo effects, Logo truths

blog post icon I am fascinated how brands can appeal to us beyond our conscious minds.Techniques abound to increase a brand’s stickiness. We choose and we don’t know why.

The importance of in and out

The importance of in and out

by Lora Starling | Apr 19, 2021 | ARTICLE, Design work, Logo effects, Logo truths

blog post icon We spend a lot of time on projects but how we receive them and how we send them off to do their work play be a vital part in their success.

The Rolling Stones were wrong …

The Rolling Stones were wrong …

by Lora Starling | Mar 31, 2021 | ARTICLE, Logo effects

blog post icon … We can always get what we want. We, as individuals, can tap into the world of global brands to create the future we want.

The five senses of a soul brand

The five senses of a soul brand

by Lora Starling | Mar 12, 2021 | ARTICLE, Logo effects

blog post icon See. Hear. Taste. Smell. Feel. As brand owners we want our brands to be seen as beautiful, credible, trustworthy, exciting – whatever our carefully chosen values are.

Did Jeep listen?

Did Jeep listen?

by Lora Starling | Feb 11, 2021 | ARTICLE, Logo effects

blog post icon Bruce Springsteen allegedly relented and put his name to a brand. Jeep. Is it a timely, good message­ ­– with brands still telling us how it can be?  

Discovering the You in You

Discovering the You in You

by Lora Starling | Feb 2, 2021 | ARTICLE, Logo effects

blog post icon Who do you want to be? Who are you? Are you happy with your life? Want to live different life? There are a plethora of self-help courses at the moment, all eager to answer and supply us with solutions to a better life.

Would a celebrity convince you to be vaccinated?

Would a celebrity convince you to be vaccinated?

by Lora Starling | Jan 12, 2021 | ARTICLE, Logo truths

blog post icon What’s the difference between Elvis, Joe Biden and Sir Ian McKellen? Joe Biden is the only non-celebrity to be publicly vaccinated as an incentive.

Does size matter?

Does size matter?

by Lora Starling | Jan 6, 2021 | ARTICLE, Design work, Logo truths

blog post icon There’s a lot of consideration that goes into the size of a logo. As designers we might argue that small could be better, especially when surrounded by white space.

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